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How brands handle personal data can make or break customer relationships

Trust is key in building a long-lasting relationship with a significant other—and it’s just as important for a brand building a relationship with a customer. “The Global 2017 SAP Hybris Consumer Insights Report” from SAP Hybris surveyed more than 20,000 consumers worldwide, including 1,000 consumers from the United States, about what makes or breaks a relationship […]

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