Spending more on paid search isn’t paying off in more web sales for Vitamin Shoppe
Matt Lindner
Increased digital ad spend didn’t translate into an increase in online sales during the third quarter for multichannel nutritional supplements retailer The Vitamin Shoppe. Vitamin Shoppe, No. 234 in the Internet Retailer 2017 Top 500, reported that total sales declined 8.5% during the third quarter ended Sept. 30 to $288.2 million from $314.9 million a […]