Dazadi boosts web sales with new technology and more unique merchandise
April Berthene
In the past 12 months, recreation and sporting goods retailer Dazadi.com has replatformed its e-commerce site and revamped its merchandise strategy. The web-only retailer’s plan had two main aims: Improve the look and features of its e-commerce site and fill it with more exclusive and private-label goods, says Jason Boyce, co-founder and CEO of Dazadi. […]