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US shoppers are OK sharing data so retailers can improve personalization, but they have limits

Shoppers are on board with retailers using technology to get to know them better, so long as they don’t get too personal with them. Among 1,000 U.S. shoppers surveyed, more than 60% say they’re comfortable with providing retailers information so that the retailers can better serve them, according to the newly released “Creepy or Cool” […]

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