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Case study: JamesAllen.com shares its video marketing strategy

It’s not every day a consumer is shopping for an engagement ring, which is why targeted marketing is so important for diamond e-retailer JamesAllen.com. For men, buying an engagement ring is the biggest chore of their life, Johanna Breman Tzur, chief marketing officer at R2Net, parent company of JamesAllen.com, told Internet Retailer at the 2017 […]

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