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How Longchamp sells personalized handbags via social media in China

How Longchamp sells personalized handbags via social media in China

Apps provide great convenience for mobile shoppers, but retailers struggle to persuade consumers to download their apps. A new service launched in January by the ubiquitous WeChat mobile social network in China seeks to overcome that hurdle, and last week French handbag brand Longchamp SAS became one of the first brands to use it. A […]

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