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Omnichannel sales account for 31% of Abercrombie’s sales in Q4

Omnichannel sales account for 31% of Abercrombie’s sales in Q4

  Abercrombie & Fitch Co.’s omnichannel efforts are starting to pay off. The retailer’s direct-to-consumer sales, which include web transactions and sales placed online from within a store, rose roughly 10.7% in the fiscal fourth quarter ended Jan. 28, while total sales fell 6.9%. Abercrombie’s sales fell short of its fourth quarter guidance, but CEO […]

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