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How a toy e-retailer increases email revenue 300% with personalization

At U.K.-based toy retailer The Entertainer, web sales are surging, says Rob Wood, The Entertainer’s head of online. Sales via its e-commerce site have tripled over the past three years and account for 15% of total sales, Wood says. The retailer, which operates about 130 stores, began selling online at TheToyShop.com in 1999. But Wood and […]

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