How web-only florist Teleflora uses location-based search ads to drive online sales
Zak Stambor
Online florist Teleflora last year revamped the way it ran its search engine marketing program. The retailer had long handled its marketing in-house, but in November it began working with search engine marketing vendor NetElixir Inc. to bolster its paid search strategy, particularly when it came to mobile search. About 45% of its site traffic […]