Site icon Digital Commerce 360

How web-only florist Teleflora uses location-based search ads to drive online sales

Online florist Teleflora last year revamped the way it ran its search engine marketing program. The retailer had long handled its marketing in-house, but in November it began working with search engine marketing vendor NetElixir Inc. to bolster its paid search strategy, particularly when it came to mobile search. About 45% of its site traffic […]

Exit mobile version