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Cosmetics brands market aggressively on WeChat in China

Cosmetic brands, both Chinese and foreign, are increasingly reaching Chinese consumers via WeChat, the mobile social network that claimed 697 million monthly active users at the end of 2015, according to its owner, Chinese Internet giant Tencent Holdings Ltd. That user base increased 39% in a year. U.S. research company L2 Inc. tracks 100 leading cosmetics […]

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