Youth apparel chain retailer Pacific Sunwear of California Inc. reported that web sales increased and its loyalty program grew to 1.2 million in the second quarter.
For the second quarter of fiscal 2015 ended Aug. 1, PacSun, No. 338 in the Internet Retailer 2015 Top 500 Guide, reported:
- E-commerce sales represented 7% of total sales and increased 2% during the quarter, Chris Tedford, vice president and interim chief financial officer, told analysts on the company’s earnings call Tuesday, according to a transcript of the call from Seeking Alpha. Based on those figures, online sales for the quarter were $13.70 million, compared with web sales of $13.43 million in the same quarter last year.
- Total sales of $195.6 million, down 7.6% from $211.7 million in the second quarter of fiscal 2014.
- Comparable-store sales, including e-commerce, decreased 6%.
- Net income of $8.3 million, compared with net income of $7.5 million in the second quarter of fiscal 2014.
A bright spot for Q2 was that the company is “finally getting to play a bit of catch-up having launched our PacSun rewards loyalty program at the end of July, with now over 1.2 million members,” president and CEO Gary Schoenfeld told analysts on the call. “In today’s digital omnichannel world we are eager to tap into all of the opportunities that will come with continuing to grow our loyalty membership and strengthening these one-to-one relationships.”
PacSun did not report web sales for the first six months of fiscal 2015, but based on previous earnings call transcripts online sales were $25.39 million, down 0.2% from $25.43 million in the first half of fiscal 2014.
For the first six months of fiscal 2015, PacSun reported:
- Total sales of $362.1 million, down 5.4% from $382.9 million in the same period last year.
- Net income of $4.8 million compared with a net loss of $2.9 million in the first six months of fiscal 2014.
Online sales represented 7.0% of total sales in the first half of fiscal 2015, compared with 6.6% in the same period last year.
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