TORONTO – May 29, 2015 – Unata, the award winning omni-commerce provider, today announced that Lunds & Byerlys selected their 1-to-1 customer engagement platform for a pilot. This announcement comes as Unata is expecting 500% YoY growth as a leading provider of omni-commerce solutions and services.
Unata will power Lunds & Byerlys eCommerce and customer engagement program. Over time, Lunds & Byerlys customers will have access to a 1-to-1 personalized homepage and personalized product recommendations across their entire shopping experience. Unata’s platform will manage the order management, content targeting and customer service tools for Lunds & Byerlys.
Lunds & Byerlys are launching the pilot to drive unique online experiences for their customers. Included in the omni-channel customer experiences are:
- 1-to-1 Personalized Homepage: Customers can easily access a 1-to-1 personalized list of the most relevant specials based on their purchase history, their most frequently purchased items and targeted content from Lunds & Byerlys.
- 1-to-1 Product Recommendations: Customers will be presented with product recommendations across the online shopping experience, including related items to those added to their Shopping Cart. Plus, they will have access to a personalized version of the product catalogue, which presents the most relevant items for the shopper in each department.
- Shop by Attribute: Customers can organize and browse products based on attributes such as organic, local, gluten-free and more.
- Complex Promotion Support: Customers can access all in-store specials, including complex promotions, within the eCommerce experience. Discounts and offers are incorporated into the estimated cart total.
- Order Management: Lunds & Byerlys staff can manage online orders through their new Unata-powered dashboard.
- Content Targeting: Lunds & Byerlys staff can target and manage promoted content to their customers.
“Unata’s innovative, comprehensive platform helps give our customers the best possible experience online,” said Phil Lombardo, Chief Marketing and Merchandising Officer at Lunds & Byerlys. “Their focus on providing consistent and highly relevant customer experiences across all channels differentiates them from anyone we evaluated. This combined with their expertise specific to the grocer category gives us the utmost confidence that the outcomes of this partnership will deliver even stronger shopping experiences for our customers.”
“We are looking forward to working with Lunds & Byerlys to enhance their consumer experiences,” said Chris Bryson, Unata CEO. “Their commitment to exceptional customer experiences aligns perfectly with our model of providing outstanding personalized experiences to consumers. We believe we will be able provide Lunds & Byerlys with the competitive, innovative edge to meet their customers needs.”
About Unata
Unata powers the future of 1-to-1 omni-commerce, interconnecting all digital retail touchpoints including circulars, ecommerce, loyalty programs and beacons through an omni-channel experience that links web, mobile, email and more. Unata’s award-winning platform leverages recommendation technology to ensure true 1-to-1 shopper omni-channel experiences. With an expected growth of 500% YoY, Unata is expanding rapidly as a leading omni-commerce solutions and services provider. Learn more at www.unata.com.
About Lunds & Byerlys
With 27 locations in the Minneapolis/St. Paul area, Lunds & Byerlys is family owned and committed to providing every customer with a sensational shopping experience. The company’s extended family of employees has an unwavering focus on exceeding expectations through extraordinary food, exceptional service and passionate expertise. Learn more at www.LUNDSandBYERLYS.com.