BANGALORE—May 12—Vizury and adjust today announced their integration enabling performance measurement and attributions for Vizury’s app user retargeting campaigns. Vizury, a premier performance marketing and retargeting firm, helps over 200 brands worldwide realize their mobile marketing ROI. adjust is a leading business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics and store statistics.
“Online purchases today are moving rapidly towards the mobile app channel and hence app user retargeting is a powerful approach for brands to boost their mobile ROI . adjust’s mobile measurement platform enables advanced measurement and attribution mechanisms for our mobile app retargeting campaigns providing superior business intelligence to our clients. Additionally, brands that have integrated with adjust will be able to opt for our SDK-less retargeting solution,” said Shiju Mathew, Head of Product – Mobile at Vizury.
“We believe that user-centric attribution is the key to accurate measurement and analytics, which are crucial for businesses today. We’re pleased to provide Vizury with additional mobile measurement and analytics capacity, and look forward to delivering valuable app measurements and statistics for Vizury’s campaigns,” said Simon Kendall, Head of Communications at adjust.
Vizury’s mobile retargeting solution helps brands reach users who have dropped off their mobile website and apps with personalized ads on other mobile websites and apps including Facebook.
About Vizury:
Vizury, a premier performance marketing and retargeting firm, helps marketers secure customers using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, ecommerce, healthcare, automobile and classifieds. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2013 & 2014), Vizury is among the first companies in Asia to be badged a Facebook Marketing Partner with an FBX specialty and a Twitter Retargeting Platform Partner.
About adjust:
adjust is a mobile attribution and analytics company from Berlin with offices in San Francisco, Istanbul, Tokyo, and Shanghai. Their business intelligence platform lets app marketers identify the sources of their most valuable users. An official Facebook Mobile Measurement Partner, adjust is integrated with over 500 networks. Clients include Uber, Spotify and Viacom.
For more information, please visit http://www.vizury.com.
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Media Contact:
Namrutha Ramanathan,
namrutha.ramanathan@vizury.com,
+91-9663323583,
Vizury Interactive Solutions Pvt. Ltd