Sporting goods apparel maker Under Armour Inc. continues its consistent growth, as the merchant reported its 18th straight quarter of revenue growth of more than 20% in the third quarter, it announced today.
Under Armour’s direct-to-consumer channel, which includes its Under Armour-branded retail stores and its global e-commerce sites, grew 35%, aided by new international e-commerce sites rolled out in Q3, and an upgrade of its e-commerce platform to optimize its web sites for mobile devices. “Our direct-to-consumer business continues to drive our vision to empower athletes everywhere with the debut of local e-commerce sites in the United Kingdom, Germany and France, as well as optimizing all global sites for mobile to stay ahead of where our consumers are going,” says CEO Kevin Plank.
For the third quarter ended Sept. 30, 2014, Under Armour reported:
- Direct-to-consumer sales represented 26% of total sales for the third quarter, and grew 35% year over year. That amounts to around $243.9 million in sales for the period, compared with approximately $180.0 million in the third quarter of 2013. The retailer does not disclose what portion of its DTC revenue stems from its e-commerce sites.
- Total sales were $937.9 million, up 29.7% from $723.1 million.
- Net income was $89.1 million, a 22.4% increase compared with $72.8 million.
Under Armour did not disclose its e-commerce or direct-to-consumer revenue for the first nine months of the year, but did report the following:
- $2.19 billion in total sales, a 32.7% increase compared with $1.65 billion in the first three quarters of 2013.
- Net income was $120.3 million, a 22.5% increase compared with $98.2 million.
Under Armour brought in an estimated $220.0 million in online sales in 2013, earning it a No. 126 ranking in the Internet Retailer Top 500 Guide.
About a year ago, the e-retailer appointed Jason LaRose as its senior vice president of global e-commerce. LaRose held similar positions at apparel retail chain Express Inc., No. 96 in the Top 500, and Sears Holdings Corp., No. 5.
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