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A crafty app uses push notifications to double revenue

Push notifications can keep an app top-of-mind. And for e-retailers looking to make mobile sales, top-of-mind can translate into top-line revenue. Craftsy, an app that offers culinary, creative and crafting online classes, uses Urban Airship’s push notification technology to reach its app users, and convert those users into customers. The app uses push notifications, segmentation and a […]

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