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Israeli underwear e-retailer Under.me boosts conversions with web site translations

After Israeli underwear e-retailer Under.me created a German-language version of its web site aimed at online shoppers in Germany, its conversion rate in that country jumped from about 1% to 2%, says CEO and co-founder David Balsar. Similarly in France, when the retailer translated site content into French, conversions went up from about 0.67% to […]

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