Crutchfield’s m-commerce conversion rate increases 33.7% after adding PayPal
Kevin Woodward
If Todd Cabell, senior manager of e-commerce at Crutchfield Corp., had any doubt about the wisdom of adding PayPal Mobile Express Checkout to the electronics retailer’s mobile commerce site, it vanished following testing that showed the payment option increased the mobile conversion rate by 33.7% in an April through May A/B test where some consumers […]