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Harry and David shakes up the CEO suite and brings in an outsider

Harry and David Holdings Inc. is shaking up the executive suite.

Harry and David, No. 78 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name), has named Steven J. Heyer as its next chairman and CEO to replace president and CEO Bill Williams who has left the company.

Heyer joins Harry and David, which owns and operates HarryandDavid.com, Wolfermans.com and HoneyBell.com, from Avra Kehdabra Animation LLC, a computer animation studio. Prior to co-founding Avra Kehdabra, Heyer also served as chief executive officer of Starwood Hotels & Resorts Worldwide Inc. and as president and chief operating officer of Turner Broadcasting System Inc.

Williams had worked at Harry and David since 1989. Harry and David has yet to reveal the details of Heyer’s executive compensation. But in fiscal 2009, Harry and David paid Williams a total package of $1.57 million with a base salary of $553,802, according to the company’s latest proxy statement filed with the U.S. Securities and Exchange Commission.

Harry and David’s new CEO will be charged with helping Harry and David shape up its financial performance.

For the period ended Dec. 26, Harry and David reported:

 

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