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E-mail relevance is in the eye of the beholder

Relevance is in the eye of the beholder-in the case of e-mail marketing, the eye belongs to the consumer not the marketer. 56.4% of respondents to a new study said they receive from marketers a high volume of junk e-mail-defined as e-mail from companies I know but that is not interesting to me-and 65.7% said […]

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