In the age of apps, mobile buying and the Internet of Things, business buyers expect sellers to give them extreme flexibility digitally to purchase goods and services when and where they want. In theory, headless commerce—defined as a separation of the ecommerce engine from the customer-facing interface, such as a mobile app or web store–is designed to do just that. In reality, headless commerce requires companies to adopt a “headless” technology architecture that relies on extensive use of application programming interfaces, or APIs, to develop highly customized systems of customer-facing commerce applications.
In this webinar, ecommerce experts will break down in practical terms what headless is, how it works and how companies of all sizes can determine if headless commerce is right for them. Discover how companies like TiVo are using headless commerce to accelerate innovation and take-away best practices for creating, launching and sustaining a successful omnichannel commerce initiative.
Paul Demery, Editor, Digital Commerce 360
Paul Demery is editor of Digital Commerce 360 | B2B News. He has covered ecommerce and supply chain technology and strategies since the late 1990s. Before joining Digital Commerce 360, he served as editor-in-chief/associate publisher of Electronic Commerce World magazine, which covered business-to-business commerce applications of internet technology by various industries. In earlier work, he covered economic and general news for other magazines and newspapers.
Nishant Kapoor, Sr Product Manager, Magento Commerce
Nishant is a Sr. Product Manager at Adobe and has a track record of delivering products at internet scale. He is responsible for driving the roadmap for Headless commerce, specifically focusing on GraphQL, Services Isolation, and Microservices Architecture. Nishant has a bachelor’s and a master’s degree in computer science and has over 15 years of experience including various product and engineering roles at Dell and Expedia Group (VRBO).
Thomas Dahl, Senior Director, Client Service, Bounteous
Thomas has over a decade of experience in account management, business development, sales support, and product evangelism. He’s skilled at creating strategic customer recommendations and solutions, building long-term relationships at all levels, and acting as a liaison between clients and internal integrated department resources. He possesses strong business acumen and a proven ability to build and lead high-performing teams. He enjoys constantly learning and innovating, being a subject matter expert, and acting as a client advisor.
Marc Infield, Executive Vice President of Technology, Bounteous
Marc has been delivering digital experiences to businesses in various industries for more than 20 years. As EVP – Technology, he is responsible for all aspects of the Adobe digital experience strategy at Bounteous, including robust eCommerce experiences. A deep knowledge of strategic communications has led him to guide numerous multi-channel campaigns bridging online and offline media. Bounteous’ focus is providing the technology that lets organizations deliver relevant data-driven customer experiences, and Marc has helped nationally and internationally recognize clients achieve this.
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