About

Giveaway: All attendees will be entered to win one of two $100 Amazon gift cards. Plus, 5 lucky attendees will receive the 2021 Amazon Report ($499 value). (Only  retailers, online retailers and manufacturers are eligible and subject to approval)

Online retailers have an unprecedented opportunity this holiday season with consumers opening their wallets as the pandemic eases. But there remain stock and labor shortages, and the uncertainty of what tomorrow will bring. In this webinar, three veteran eCommerce experts will report in detail on this year’s online holiday shopping data and trends.

Topics discussed will include:

  • Cyber 5 winners and losers
  • Strategies that worked well in-store and online
  • Early buying behavior, with a focus on such gifting categories as apparel, jewelry, and sporting goods
  • Findings from Digital Commerce 360’s consumer and retailer surveys
  • Tactics retailers can still deploy in the second half of December to wrap up a successful holiday season

SPEAKERS

Beth Moriarty, VP of Product Marketing, Yottaa

Beth is responsible for driving Yottaa’s overall marketing strategy, product positioning and marketing, lead generation, business development, and corporate marketing activities. She has over 20 years of experience in product management and marketing helping cloud-based B2B eCommerce and supply chain tech companies, such as CashStar, Demandware (later acquired by Salesforce) and i2 Technologies, scale to become industry leaders. Beth graduated from Keene State College.

Don Davis, Editor at Large, Digital Commerce 360

Don Davis is editor at large at Digital Commerce 360, where he’s worked since 2007. Before joining Digital Commerce 360, he was group editor in the payments group of SourceMedia. He also has held reporting and editing positions at Manufacturing Systems magazine, The Associated Press and The Springfield Union daily newspaper in Springfield, Mass. He is a magna cum laude graduate of Yale with a degree in political science and economics.

Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analysts. She is responsible for both B2C and B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

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