About

This data-driven webinar will benchmark retailers’ online sales and marketing performance during in the first part of the crucial holiday shopping season, including the Cyber 5 (Thanksgiving Day through Cyber Monday). As part of that analysis, Digital Commerce 360’s Zak Stambor will explore how effectively online retailers were able to leverage their marketing and promotional strategies to drive sales and differentiate themselves from the competition. Beth Moriarty, vice president of product strategy for Yottaa, will discuss Yottaa’s exclusive data findings, gathered from more than 1,500 ecommerce sites, that examine online retailers’ digital performance during the Cyber Five period.

By attending this webinar, you’ll learn:

  • How consumers shopped, when they shopped, and what drove the most clicks and conversions.
  • How consumers are using their phones to shop.
  • Cyber 5’s winners and losers in terms of sales and site performance.
  • How online retailers can position themselves for optimal sales during the remainder of the holiday season and in 2020.

SPEAKERS

Zak Stambor, Editor, Internet Retailer Magazine

Beth Moriarty, VP Product and Corporate Marketing

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This data-driven webinar will benchmark e-retailers’ sales and marketing performance during the front half of the all-important holiday shopping season, culminating in the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday. Internet Retailer’s editors will report on e-retailers’ sales, marketing and discounting strategies, and the omnichannel performance of major retailers. Yottaa’s Beth Moriarty, vice president of product strategy, will debut Yottaa’s exclusive data findings about online retailers’ digital performance during the Cyber Five period. The takeaways from this webinar will help e-retailer attendees fine-tune their holiday season strategy to maximize their performance for the remainder of the holiday season.

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