This data-driven webinar will benchmark retailers’ online sales and marketing performance during in the first part of the crucial holiday shopping season, including the Cyber 5 (Thanksgiving Day through Cyber Monday). As part of that analysis, Digital Commerce 360’s Zak Stambor will explore how effectively online retailers were able to leverage their marketing and promotional strategies to drive sales and differentiate themselves from the competition. Beth Moriarty, vice president of product strategy for Yottaa, will discuss Yottaa’s exclusive data findings, gathered from more than 1,500 ecommerce sites, that examine online retailers’ digital performance during the Cyber Five period.
By attending this webinar, you’ll learn:
- How consumers shopped, when they shopped, and what drove the most clicks and conversions.
- How consumers are using their phones to shop.
- Cyber 5’s winners and losers in terms of sales and site performance.
- How online retailers can position themselves for optimal sales during the remainder of the holiday season and in 2020.
Zak Stambor, Editor, Internet Retailer Magazine
Beth Moriarty, VP Product and Corporate Marketing
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