This is part of our 360 eCommerce Chat series:

The question of why some manufacturers, distributors, and wholesalers are able to rocket ahead while others can’t break through to the next level is not a mystery. There are real, concrete differences between the two groups. Discover the digital commerce secrets that are accelerating growth and setting B2B organizations up for success in a Post-COVID world. Our panelists will discuss the strategies and tactics that have had the most impact on fast-tracking expansion, increasing sales, and driving profits.

Key highlights:

  • Exploring new business models
  • Providing superior shopping experiences
  • Using data to drive business growth
  • Remaining agile as the market changes



Mark Brohan, Vice President and Director of B2B Research, Digital Commerce 360

Mark Brohan is director of B2B research for Vertical Web Media and author of many of its upcoming research reports. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

Twitter: @markbrohan

Mike Powers, Director of eCommerce & Digital Marketing, Alaska Rubber Group

Shannon Hane, Sr. Product Marketing Manager, Adobe

Shannon focuses on product marketing and go-to-market strategies for the Magento Digital Commerce product line with particular focus on the B2B market. Prior to joining Magento in 2013, Shannon managed product marketing for Yahoo! Small Business, which provides web hosting, eCommerce, and marketing services to small businesses. She has an MBA from the UCLA Anderson School of Management and has held a range of marketing positions at Inktomi, E*TRADE, and Apple.

Twitter: @shannonhane

Justin Racine, Senior Commerce Consultant, Perficient

Justin Racine serves as a Senior Commerce Consultant at Perficient, where he helps clients achieve their business goals through commerce enabled technologies. Prior to joining Perficient, Justin acted as Director of Marketing & eCommerce at Geriatric Medical Supply, where he helped the business achieve more than 82% of total company revenue through digital experiences. Before his time at Geriatric Medical, Justin led the eCommerce vision and execution at Invacare, a $1 billion healthcare device manufacturer and distributor. Justin has spoken at various conferences and industry events regarding eCommerce and digital strategies and was published for his theories in Henry Stewart Publications, Journal of Brand Strategy. Justin has more than 10 years of experience in eCommerce, specifically focused within the medical device and health care product space.

Twitter: @JustinPRacine

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