Enterprise marketplaces grew at twice the overall rate of eCommerce in 2020, thanks to the agility, scalability, and speed that the marketplace model offers. Marketplaces are becoming true shopping destinations for buyers – and this remarkable acceleration isn’t restricted to retailers. Brands, manufacturers, distributors, and group purchasing organizations are all taking advantage of the economic benefits of marketplaces, and unlocking never-before-seen levels of eCommerce growth.
Join this 360 eCommerce Chat to learn:
- What an enterprise marketplace can look like for your business
- How an enterprise marketplace works hand-in-hand with your first-party eCommerce strategy
- The direct and indirect financial benefits of the enterprise marketplace model for enterprises of all kinds
Tom McFadyen, President and CEO, McFadyen Digital
Over the past 20+ years, Tom McFadyen has overseen hundreds of eCommerce & marketplace projects which cumulatively generate tens of billions of dollars of annual online revenue. After starting McFadyen Digital three decades ago, he grew it to several hundred employees operating globally from locations in the US, Brazil, and India. McFadyen Digital is currently a leading advisor and implementer of award-winning marketplaces. Tom is also a two-time author, including the recently released Amazon best-seller Marketplace Best Practices , and serves as a board member or committee leader in NRF, YPO & EO.
Adrien Nussenbaum, Co-founder and U.S. CEO, Mirakl
Adrien is co-founder and U.S. CEO of Mirakl, the global leader in online marketplace solutions. Since graduating from HEC Paris in 2001, Adrien’s career has been focused on innovation, entrepreneurship and disruption. His background in corporate finance and management consulting has allowed him to support top Fortune 1000 companies in their strategic growth and transformation initiatives, including creating and leading FNAC’s marketplace from 2008 to 2011. A serial digital entrepreneur, Adrien has always been driven by the desire to invent tomorrow’s economy: All Instant, a NY based Instant Messaging platform sold in 2003 and SplitGames an online video games marketplace sold to FNAC in 2008. Along with co-founder Philippe Corrot, Adrien has built and led winning teams across the globe, created hundreds of jobs, and generated billions in sales for customers. Outside of the office, Adrien enjoys spending time with his wife and two daughters exploring their new home town of Cambridge, MA. But don’t think you’ll catch him trading bouillabaisse for New England clam chowder any time soon.
Fareeha Ali, Research & Editorial Director, Digital Commerce 360
Fareeha Ali oversees the research and editorial departments at Digital Commerce 360. She is also senior analyst of online marketplaces. She leads the data team, which tracks and analyzes thousands of online retail sites worldwide. She also leads the content team, which publishes news articles, in-depth strategic analysis and reports covering ecommerce trends.
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