A report from Digital Commerce 360 in 2019 estimated business-to-business (B2B) ecommerce transactions could reach $1.3 trillion by 2021. This total transaction volume according to Forrester Research in 2017 has accounted for more than 13% of all B2B sales within the United States. In 2020, the demand for ecommerce will continue to accelerate due to the impact of COVID-19. Now more than ever, B2B companies need to make a digital transformation.

In this panel discussion hosted by BigCommerce and Irish Titan, we’ll discuss how to navigate the complexity of architecting your online technology to meet the expectations of the new B2B buyer and uncover strategies for avoiding channel conflict, giving you the keys to B2B ecommerce success.


Sponsored By:

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Mark Brohan, Vice President and Director of B2B Research, Digital Commerce 360

Mark Brohan is director of B2B research for Vertical Web Media and author of many of its upcoming research reports. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

Mike Powers, Director of eCommerce & Digital Marketing, Alaska Rubber Group

B2B eCommerce Strategist and Practitioner with over 15 years of digital marketing and eCommerce experience including re-platforming of a legacy B2B eCommerce platform and implementing customer adoption/acquisition strategies. B2B Next moderator for peer-to-peer sessions on managing both legacy and new customers during B2B digital transformations.

Darin Lynch, Founder and CEO, Irish Titan

Darin Lynch is the Founder and CEO of Irish Titan, a digital agency focused on ecommerce & digital, design & creative, content & strategy. Darin offers over 25 years of digital, marketing, sales, technology and leadership experience ranging from Fortune 100 financial firms to national retailers to start-up and early stage companies.

Darin has trademarked “Business First. Online Second.”, as it’s one of the key principles that shaping Irish Titan’s “Why” for their over 40 Titans, hundreds of clients, and range of services provided by Irish Titan since 2004.

Darin is a regular speaker and has been honored as a 40 Under 40 winner, one of the Real Power 50, and is a member of the Federal Reserve Board Small Business Council. Darin has also bought Clint Eastwood a beer and is a future and former presidential candidate. Honestly. But both of those stories are better shared in person.

Ali Afzalirad, Enterprise Sales Director, BigCommerce

Ali Afzalirad is the Enterprise Sales Director at BigCommerce. A software vetran, Ali has over 20 years of experience including 10 years in eCommerce. Ali’s focus is to help businesses navigate eCommerce decisions in order to deliver exceptional growth. BigCommerce is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 120 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Skullcandy, Sony and Woolrich. Headquartered in Austin, BigCommerce has offices in San Francisco, Sydney and London.

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