Consumers the world over are increasingly comfortable buying from websites beyond their nation’s borders, and the COVID-19 pandemic only accelerated that trend. There are challenges to pleasing overseas shoppers, but many retailers and brands are finding ways to take control of cross-border ecommerce and turn it into an important revenue stream. Expert speakers on this webinar will guide retailers on how they can solve some of the biggest hurdles to international sales, including delivery and customs and tax compliance, so they can focus on turning their international visitors into loyal customers.


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Don Davis, Editor at Large, Digital Commerce 360

Don Davis is editor at large at Digital Commerce 360, where he’s worked since 2007. Before joining Digital Commerce 360, he was group editor in the payments group of SourceMedia. He also has held reporting and editing positions at Manufacturing Systems magazine, The Associated Press and The Springfield Union daily newspaper in Springfield, Mass. He is a magna cum laude graduate of Yale with a degree in political science and economics.

Eric Christensen, Vice President of Product, Digital River

Eric Christensen is Vice President of Product Payments, Fraud and Financial Services at Digital River, an ecommerce company that processes more than $3 billion in payment transactions annually. Eric has more than 15 years of ecommerce experience and extensive knowledge in all aspects of doing ecommerce business on a global scale. Eric leads Digital River’s Payments & risk team, including responsibility for Global Payment Processing, Global Fraud Management, Tax Systems, Foreign Exchange, Global Entity Support and other financial service products.

Craig Reed, SVP of Global Trade, Avalara

Craig Reed leads the development and growth of Avalara’s cross-border and global trade business as Senior Vice President of Global Trade. Craig came to Avalara through the acquisition of his company, TradeStream Technologies, which was a company focused on building next generation automated product classification and landed cost software systems for cross-border Ecommerce. Prior to forming TradeStream, Craig was SVP, Global Ecommerce at Pitney Bowes, Inc. where he created the Global Ecommerce business unit and led it from inception to over $220M in revenue. He has deep experience with developing technologies that power global ecommerce and creating global parcel distribution networks.

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