Retailers need to offer online shoppers an easy way to return a purchase. Having a flexible returns policy can help increase customer loyalty and grow a retailer’s business. By the end of October, nearly 40% of consumers have started buying gifts for the holidays, new Digital Commerce 360 research finds. These shoppers need to know if their gift isn’t a slam dunk, the recipient can easily take it back. A third of shoppers cite an overall flexible return policy as one of the most important factors when choosing an online retailer to shop with over the holidays. Join Don Davis, Editor-at-Large, Digital Commerce 360 and Ryan Kelly, VP Global E-Commerce Marketing, FedEx for a 30-minute lively discussion on the latest returns challenges and solutions.
Don Davis, Editor at Large, Digital Commerce 360
As editor at large at Digital Commerce 360, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Internet Retailer, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.
Ryan Kelly, VP Global E-Commerce Marketing, FedEx
As Vice President of Global E-Commerce Marketing for FedEx Services, Ryan Kelly is responsible for the leadership and strategic direction of the enterprise’s global e-commerce vision. In his position, Mr. Kelly plays a vital role in contributing to the growth and development of the e-commerce product & solution portfolio while establishing strategic relationships within the broader e-commerce ecosystem.
With more than 20 years in the financial and logistics sectors, Mr. Kelly has extensive experience in leading strategy, sales, marketing, product management, research, and communications teams. He is known for infusing his passion for FedEx throughout every business venture, customer and teammate relationship.
Mr. Kelly holds a Master of Business Administration degree from the University of Chicago and a bachelor’s degree in business administration from Loyola University New Orleans.
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A 30-minute lively discussion on the latest returns challenges and solutions