Trends from nearly 1,400 commerce leaders and 1 billion customers

2020 was a year like no other — so in 2021, we’re arming you with the critical commerce insights you need to prepare for what comes next.

To understand the full breadth and impact the past year has had on digital transformation, Salesforce conducted our first-ever State of Commerce report. And we discovered some amazing insights after speaking with nearly 1,400 commerce leaders and analyzing the shopping data of more than 1 billion customers. We observed how and why certain channels performed well while others did not, and how different investment priorities and business decisions impacted companies during this time.

Join us as we count down the most interesting findings from our State of Commerce report and share what they mean for B2C and B2B businesses across all industries. We’ll cover topics like:

  • Shifts in consumer (B2C) and business buyer (B2B) engagement and expectations
  • How the rise of digital commerce has changed the role of sales
  • Consumer insights from the Q3 2020 Salesforce Shopping Index
  • The emergence of the hybrid model in B2B commerce



Lidiane Jones, EVP and GM, Salesforce Commerce Cloud

Vanathy Lakshmi, Vice President, Digital Product, Sally Beauty

Jon Feldman, Senior Product Marketing Manager, Salesforce

Caila Schwartz, Senior Manager Business Intelligence, Salesforce

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