About

In the “new normal,” a new breed of direct-to-consumer brands are flourishing with a maniacal focus on customer experience and intimacy. They bring a digital-first, but community-connected culture and disruptive business models that challenge the status quo. Ecommerce just catapulted itself five years into the future and there’s no turning back.

In this webinar, learn from eCommerce experts about how digitally native vertical brands are disrupting the entire online retail space and winning. And find out how modern technologies are accelerating their digital commerce innovation and transformation.

Hear from Mitch Heller, Head of Digital IT and Application Development with apparel retailer, Eileen Fisher about how they implemented the successful strategies of digital native brands to adapt and thrive during the Covid19 pandemic. 

SPEAKERS

James Melton, Research Analyst, Digital Commerce 360

James Melton is a research analyst at Digital Commerce 360. His main task is to put data in context for readers – in the form of research reports, along with website and magazine stories. A long-time business writer and editor, he started out covering local business in the Detroit area. James has a B.A. in journalism from Wayne State University.

Peter Sheldon, Senior Director, Commerce Strategy, Adobe

Peter is a well-known industry expert in eCommerce and omni-channel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.Today, Peter leads commerce strategy for Adobe, where he oversees the strategic vision for Adobe’s commerce solutions in both the commercial and enterprise segments.  Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. He has more than 18 years of experience in eCommerce and web technologies.

Mitch Heller, Head of Digital IT and Application Development, Eileen Fisher

Mitch Heller is the Head of Digital IT and Application Development at apparel retailer, Eileen Fisher. He has 17 years of experience leading digital marketing, ecommerce and customer self-service innovations for the DoD,  healthcare and retail sectors (7 years on the System Integration side and 10 years on the client side). He grew up in Tampa and New Orleans and is a diehard Buccaneers fan. He is also a homemade charcuterie enthusiast.

James Risley, Research Analyst, Digital Commerce 360

James Risley is a research analyst at Digital Commerce 360, helping to gather data and identify trends in the world of e-commerce. He also covers web-only brands selling directly to consumers, along with other emerging retailers selling online. He also usually spends too much time researching products before making a purchase and has the worst lawn on his cul-de-sac. He previously covered the tech boom in Seattle and has a M.S. in Journalism from Northwestern University.

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