In the “new normal,” a new breed of direct-to-consumer brands are flourishing with a maniacal focus on customer experience and intimacy. They bring a digital-first, but community-connected culture and disruptive business models that challenge the status quo. Ecommerce just catapulted itself five years into the future and there’s no turning back.

In this webinar, learn from eCommerce experts about how digitally native vertical brands are disrupting the entire online retail space and winning. And find out how modern technologies are accelerating their digital commerce innovation and transformation.

Hear from Mitch Heller, Head of Digital IT and Application Development with apparel retailer, Eileen Fisher about how they implemented the successful strategies of digital native brands to adapt and thrive during the Covid19 pandemic. 


James Melton, Research Analyst, Digital Commerce 360

James Melton is a research analyst at Digital Commerce 360. His main task is to put data in context for readers – in the form of research reports, along with website and magazine stories. A long-time business writer and editor, he started out covering local business in the Detroit area. James has a B.A. in journalism from Wayne State University.

Peter Sheldon, Senior Director, Commerce Strategy, Adobe

Peter is a well-known industry expert in eCommerce and omni-channel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.Today, Peter leads commerce strategy for Adobe, where he oversees the strategic vision for Adobe’s commerce solutions in both the commercial and enterprise segments.  Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. He has more than 18 years of experience in eCommerce and web technologies.

Mitch Heller, Head of Digital IT and Application Development, Eileen Fisher

Mitch Heller is the Head of Digital IT and Application Development at apparel retailer, Eileen Fisher. He has 17 years of experience leading digital marketing, ecommerce and customer self-service innovations for the DoD,  healthcare and retail sectors (7 years on the System Integration side and 10 years on the client side). He grew up in Tampa and New Orleans and is a diehard Buccaneers fan. He is also a homemade charcuterie enthusiast.

James Risley, Research Analyst, Digital Commerce 360

James Risley is a research analyst at Digital Commerce 360, helping to gather data and identify trends in the world of e-commerce. He also covers web-only brands selling directly to consumers, along with other emerging retailers selling online. He also usually spends too much time researching products before making a purchase and has the worst lawn on his cul-de-sac. He previously covered the tech boom in Seattle and has a M.S. in Journalism from Northwestern University.

More Webinars from the Sponsor

Ecommerce Adapts in the Face Of Growth: Lessons Learned From 2020—Predictions For 2021

2020 saw aggressive consumer adoption of ecommerce with retailers rising to the occasion with creative solutions at every turn to meet heightened customer expectations. Digital Commerce 360 will share lessons learned from both the consumer and retailer perspective based on research conducted throughout the holiday season. We will talk with our panelists about their findings, performance and perspective along with their predictions for early 2021. A look at projected growth, investments and evolving the customer experience will be highlighted in our discussion.

Give Digital Business Buyers What They Want: Speed, Simplicity and a Personal Touch

In this ecommerce chat, top technologists from Adobe alongside B2B practitioners will present attendees with a hands-on game plan for adding personalization, curb side pickup, product recommendations and a score of the features and services that organizations can take and learn how to add key B2C components to their B2B ecommerce program.

What the Fastest-Growing B2B Companies Do That You Aren’t Doing

Part of our 360 eCommerce Chat series: The question of why some manufacturers, distributors, and wholesalers are able to rocket ahead while others can’t break through to the next level is not a mystery. Our panelists will discuss the strategies and tactics that have had the most impact on fast-tracking expansion, increasing sales, and driving profits.

Register for the Replay

Upcoming Webinar

Elements to a Successful Ecommerce Data Strategy

conDati COO and co-founder Linh Ho will she share her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.

Upcoming Webinar

unPredictions 2021: Embracing earned data strategy

A webinar why it’s imperative to double down on driving repeat purchases in order to improved customer lifetime value and business growth.