About

Do you ever feel frustrated by where your products rank in the Amazon search results? With more competition — armed with increasingly bigger ad budgets — fighting for consumer attention, it can feel like a losing battle.

Success on Amazon starts with visibility. And these days, better visibility on Amazon requires two things: great content and advanced advertising.

Join us for an advanced webinar with an Amazon expert from ChannelAdvisor, Ryan Barker. He’ll walk you through the building blocks you’ll need to master to create the two essential pillars of an effective Amazon strategy, including:

Amazon Content

  • Navigating first-party vs. third-party relationships
  • Enhancing product display page elements
  • Optimizing brand registry and A+ Content/Enhanced Brand Content
  • Boosting Buy Box metrics
  • Utilizing product reviews and ratings
  • And more

Amazon Advertising

  • Aligning on search terms
  • Leveraging product data
  • Selecting targeting options
  • Understanding the “what and why” of automatic and manual campaigns
  • Assessing the competitive landscape
  • And so much more

If you’re ready to jump in, learn more and apply proven strategies to increase your chances that shoppers will see your products on Amazon, we want you to.

Don’t miss this opportunity to find out what you can do to become a serious Amazon seller and be seen by your target customers.

Register now!

Webinar Presenters

James Risley, Research Analyst, Internet Retailer

Ryan Barker, Sales Engineer, ChannelAdvisor

Ryan has been with ChannelAdvisor for almost 9 years, in various roles in both service and sales. Throughout his career, he has developed and implemented results-driven strategies for multichannel e-commerce businesses. His current focus is on identifying and understanding partner business requirements and addressing them through technology and service solutions.

More Webinars from the Sponsor

Advanced Amazon Advertising for Brands and Retailers: Turn Shoppers Into Buyers

To maximize visibility on Amazon, retailers and brands are shifting more of their advertising budgets to Amazon Advertising. And they are doing so at an incredible rate. According to eMarketer, US advertisers spent more than double on Amazon’s platform last year —  $4.61 billion, to be exact — making it the third biggest ad platform in the country.

If you’re not taking advantage of promotional opportunities available on Amazon, you’re losing out to competitors who are. And even if you are advertising your products on Amazon, you might not be making the impact you could be. Gain more visibility this year and protect your brand space by taking a holistic approach to your Amazon Advertising strategies.

Join Link Walls, ChannelAdvisor’s VP of digital marketing strategy, and Clay Roop, client strategy manager, for a deep dive into Amazon Advertising and cutting-edge promotional strategies. They’ll walk you through the latest trends and tactics you’ll need in 2019 and beyond.

Advanced Advertising Strategies for Amazon, Facebook & Google

You’re probably already advertising on all three channels. But these are the three most competitive advertising sites in the US, and a mere presence on each is not enough. You need to get your products seen while squeezing the most ROI from your ad spend.

If you’re looking for new ways to increase visibility and build smarter campaigns across these highly competitive sites, you’ll want to join this webinar for a deep dive into cutting-edge strategies for Amazon Advertising, Google Shopping and Facebook Dynamic Product Ads.

This webinar takes a closer look at how to design an advanced advertising plan of action for each channel.

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