Over the past year, demand for essentials skyrocketed, and some retailers found themselves selling things they never sold before, or in quantities they never envisioned. Now, a new retail boomerang is coming back around full force, with luxury goods taking center stage as toilet paper and hand sanitizer return to their usual location on the average household shopping list. In the wake of Covid-19, the ability to adjust product ranges in order to meet evolving consumer demand has been an indicator of retailer success. Yet even if you perfectly pivot, how do you ensure you are equipped to bridge the tax gap?

Routes to market have become increasingly complex and omnichannel strategies have followed suit. Long gone are the days of striving to just balance brick and mortar and ecommerce environments. From curbside pickup and home delivery to marketplaces and shopping apps, the omnichannel dilemma isn’t simplifying anytime soon. What does this mean for your tax department?

At Vertex and DMA, we know one thing is certain… you are only as agile as your tax engine. Take a step toward future proofing your tax solution. Join us as Peter Olanday, Vertex’s Retail Practice Leader, and Rob Colestock, DMA’s Director of Tax Technology, discuss how our teams solve for modern retail business pains by ensuring the right tax engine and processes are in place.

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Pete Olanday, Vertex Consulting – Retail Practice Leader, Vertex, Inc.

Pete Olanday leads Vertex Consulting’s Retail Practice. Pete is responsible for the integration of Vertex’s Indirect Tax solutions in the retail space, specifically with Point-of-Sale (POS) systems and ecommerce platforms. He has been with Vertex for 9 years and has 23 years of system integration experience, 20 of which in the retail industry.

Rob Colestock, Director of Tax Technology, DMA

As a Tax Technology Director, Rob performs implementations of transaction tax software systems for DMA’s clients.  He also serves as a project manager where he plans, organizes and manages the entire implementation process to ensure a seamless integration of the tax system to the client’s host system.  Rob troubleshoots clients’ existing transaction tax software, resolving inadequacies and inefficiencies occurring within the system.  Rob has more than 30 years’ experience in systems analysis, design and development with 26 of those years specifically devoted to implementing and troubleshooting transaction tax software primarily in the retail industry.

James Risley, Research Analyst, Digital Commerce 360

James Risley is a research analyst at Digital Commerce 360, helping to gather data and identify trends in the world of e-commerce. He also covers web-only brands selling directly to consumers, along with other emerging retailers selling online. He also usually spends too much time researching products before making a purchase and has the worst lawn on his cul-de-sac. He previously covered the tech boom in Seattle and has a M.S. in Journalism from Northwestern University.

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