B2B marketplaces are red hot and getting hotter. Just three years ago, marketplaces were an emerging channel. Now B2B marketplaces are the fastest growing online sales channel and part of the mainstream of digital commerce. Done right, organizations of any size can develop and execute a winning marketplace strategy that drives sales, customer retention and brand awareness. Done wrong or piecemeal, a poorly planned marketplace strategy can be a waste of time, money, and personnel. Join us for this eye-opening and comprehensive chat that tackles the marketplace topics top of mind with digital commerce executives and come away with best practices on creating a better user experience, managing key sales tax and compliance issues, finding the marketplace(s) that best fit the organization and designing and implementing a winning omnichannel strategy.
Paul Do Forno
About Our Speakers
Robert is a serial entrepreneur and investor, having founded and led several high growth companies in the digital B2B arena. In 2015, He launched KWIPPED, an online B2B equipment marketplace, where businesses can rent, lease/finance or buy a vast array of equipment from a network of suppliers and equipment finance companies. Prior to KWIPPED, Robert founded and sold GlobalTestSupply.com, a world-class provider of test and measurement equipment that ranked #800 on the INC 5000 fastest growing companies list. Prior to that, he was the founding employee and Vice President of Sales for MFG.com, the leading online manufacturing marketplace and a portfolio company of Jeff Bezos’s Bezos Expeditions. Robert started his career at EDS (now Siemens), is co-owner of the Greater Wilmington Business Journal, is an active angel investor via IMAF Cape Fear in Wilmington, NC and holds a Bachelor of Science degree in Mechanical Engineering from the University of Maryland, College Park.
During the past quarter century, Tom McFadyen has overseen 250 large-scale ecommerce and marketplace projects while leading several hundred employees at McFadyen Digital. Clients include 10% of the Fortune 500 and many of the solutions built generate over a billion dollars of annual online revenue. McFadyen Digital provides advisory, technology, creative, and marketplace performance management services to clients across the globe from offices in the US, Brazil, and India. Tom has authored two ecommerce books, including Amazon best seller “Marketplace Best Practices”. He is a frequent speaker at many conferences and often quoted in the industry trade. Tom has held chairman, board and other leadership roles in NRF, YPO, EO and software user groups.
Paul is a Managing Director at Deloitte Digital a leader in the Commerce and Content Practice. He brings more than 25 years of experience in strategy, digital experience, consulting, technology, and digital. In the past, Paul has led some of the world’s largest digital platform programs with some of the biggest brands. His work showcases his passion for leading and creating solutions that blend creative, experience, technology, and business operations for omni-channel clients. Paul is a thought leader in digital and e-commerce and is a frequent speaker at e-commerce events such as NRF, Shop.org, and eTail. He has been featured as a digital subject matter expert on Forbes, Digiday, and Internet Retailer. He has worked closely with the research analysts and holds several executive advisory board positions with top digital platform vendors.
Mark Brohan is the Vice President, B2B and Market Research Development Digital Commerce 360 covering B2B ecommerce trends. Prior to his current role, Mark was vice president of research for Digital Commerce 360 and editor of Internet Retailer’s Top 500 Guide, Top500Guide.com and related research publications. Mark’s previous experience includes leading new print and web product business development for Faulkner & Gray were web publisher and editorial director for DM Review magazine and its two websites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer. Mark earned a bachelor’s degree in secondary education and history from Western Michigan University and a master’s in journalism and public affairs from the American University.
Nate Stohrer is a Principal with Vertex Consulting’s Retail Practice. He has worked on all version of O Series between 6.0 and 9.0 installed in both IaaS and PaaS environments as well as on premises datacenters. Additionally, he has completed implementations for retailers on the Vertex Cloud application. In his experience, he has connected O Series and Vertex Cloud to a variety of different Point-of-Sale and E-Commerce Platforms utilizing Vertex-offered Connectors and custom built integrations. Prior to joining VC, he was most recently the application owner of pricing, payment, and promotion applications at an international retailer based in Columbus, Ohio and brings 7+ years of Retail industry experience to the VC team.
Angela leads Mirakl’s global product marketing initiatives for B2B, including the development and execution of go-to-market strategies across verticals. She has 10+ years of experience spanning supply chain operations, product management and product marketing. Prior to joining Mirakl, she held roles at HP and McKesson.
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