About

Ecommerce volume is soaring—and the holidays will drive demand even higher. It’s more important than ever before to understand your website’s audience and avoid the problems that come from inadequate order verification.

In this webinar, we’ll draw from Digital Commerce 360 data and news reporting to discuss how retailers can avoid the problems that come from insufficient knowledge of their customers—as individuals.

Register now!

You’ll learn:

  • Ways to combat shopping cart abandonment including autocomplete technology and fat-finger friendly design
  • How to improve customer loyalty by ensuring fast, accurate delivery and ROI
  • Scams to look out for when the holiday season causes your order volume to soar
  • How to use a Know Your Customer (KYC) process to increase conversions, boost sales and reduce fraud

With the holiday rush coming, you won’t want to miss this webinar. 

Speakers

James Melton, Research Analyst, Digital Commerce 360

James Melton is a research analyst at Digital Commerce 360. His main task is to put data in context for readers – in the form of research reports, along with website and magazine stories. A long-time business writer and editor, he started out covering local business in the Detroit area. James has a B.A. in journalism from Wayne State University.

Blake Lopez, VP Marketing, tasc Performance

Blake is a digital marketing executive with roots in entertainment, music, lifestyle, travel, fashion, and consumer goods. He has developed winning digital marketing strategies for Fortune 500 companies. His expertise lies in brand building, growth strategy, and customer targeting strategies for early stage and long established brands alike.

Greg Brown, VP Global Marketing, Melissa

Greg Brown powers Melissa’s brand management, business-to-business, internet, and email marketing strategies. He is a DMA-certified Marketing Professional and having worked for over 20 years on both the client and agency side, he brings a unique perspective to developing creative, results-oriented marketing programs to acquire and retain customers.

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