Ecommerce platforms have dramatically changed in recent years and they continue to improve as new technology makes shopping and selling easier for both consumers and retailers. New headless commerce technology offers merchants more agility and flexibility than ever before, enabling them to add limitless features and functionality quickly and easily. Meanwhile, other retailers are ramping up their site content, using vivid videos, personal stories and other creative approaches to drive sales. This webinar will cover what’s new in the rapidly shifting ecommerce platform landscape. Attendees will learn about the latest research and insights derived from the just-released Digital Commerce 360 Guide to Ecommerce Platforms and hear a firsthand account of how platform improvements helped one online retailer. Our speakers will also discuss new offerings on the market from cutting-edge platform providers.
Michelle Frank, Global Ecommerce Director, HARMAN
Michelle is a 15-year veteran in the e-commerce industry, working with iconic fashion brands in North America, including Bloomingdale’s, Louis Vuitton, and Nine West. In 2013, she joined HARMAN, a wholly-owned subsidiary of Samsung, as the Director of Global E-Commerce, managing their lifestyle consumer audio brands. At HARMAN, Michelle is in charge of the Salesforce multi-cloud platforms, roadmap, and global expansion for their D2C ecommerce & marketplace businesses. To date, Michelle has helped HARMAN launch 75 ecommerce sites and 50+ content sites in 35 countries, supporting 20+ languages & payment methods.
Scot Gillespie, CTO & General Manager, Arc XP
Scot Gillespie is the Chief Technology Officer and General Manager of Arc XP, a cloud-native digital experience platform.
Under Gillespie’s leadership, Arc XP has grown exponentially evolving from a headless CMS to a feature-rich digital experience platform that supports the content, commerce and digital experiences needs of enterprise companies, retail brands and media and entertainment organizations around the world. Gillespie has also led Arc XP to develop deep partnerships with many of the industry’s top technologies, including deeper integrations with Amazon Web Services (AWS), Akamai and Catchpoint.
Paul Demery, Editor, B2B, Digital Commerce 360
Paul Demery is editor of Digital Commerce 360 | B2B. Prior to DC360B2B, he was managing editor of Internet Retailer magazine. In earlier work, he was editor-in-chief/associate publisher of Electronic Commerce World magazine, which covered business-to-business applications of internet technology in multiple industries; he also covered various industries for other magazines and newspapers.
Katie Evans, Chief Technology Editor, Digital Commerce 360
Katie Evans is chief technology editor at Digital Commerce 360, where she leads tech-related coverage, strategy, writing and reporting for the Digital Commerce 360 website, magazine and reports, including the Leading Vendors to the Top 1000 and the Guide to Ecommerce Platforms. She also researches and writes custom content for Digital Commerce 360 clients. Katie is a frequent speaker and moderator at industry events. Katie holds a B.A. in journalism from Bradley University and is a Fulbright Journalism Scholar, completing studies at the University of Ljubljana and University of Maribor in Slovenia.
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