B2B TECHNOLOGY GAME PLAN Webinar Series – Part 2


On the heels of a global pandemic and heightened focus on eCommerce operations, many distributors are planning increased investment in digital in 2022. As eCommerce doesn’t operate in a vacuum, other tools and technologies are required to deliver better customer experience.

In this session distributors will get a better understanding of:

  • The data from the 2021 Digital Commerce 360 Distributor research report and insights for 2022 strategies
  • The value of key digital platforms like PIM, Search, and Experience Management, can bring to the overall customer experience.
  • What headless & composable commerce are and their potential place in the overall distributor’s stack
  • Stories from practitioners with live discussion from distributors

Presented in collaboration with:


This is part 2 of a 3-part series and the next event will be held on the following date. You can choose to attend one or all events.

SESSION 3: The Manufacturers’ Technology Stack

  • DATE: March 3, 2022


Sponsored by:



Mike Powers, Director of eCommerce & Digital Marketing, Alaska Rubber Group

B2B eCommerce Strategist and Practitioner with over 15 years of digital marketing and eCommerce experience including re-platforming of a legacy B2B eCommerce platform and implementing customer adoption/acquisition strategies. Expert on managing both legacy and new customers during B2B digital transformations.

Mark Brohan, Vice President, B2B and Market Research Development Digital Commerce 360

Mark Brohan is the Vice President, B2B and Market Research Development Digital Commerce 360 covering B2B ecommerce trends. Prior to his current role, Mark was vice president of research for Digital Commerce 360 and editor of Internet Retailer’s Top 500 Guide, Top500Guide.com and related research publications. Mark’s previous experience includes leading new print and web product business development for Faulkner & Gray were web publisher and editorial director for DM Review magazine and its two websites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer. Mark earned a bachelor’s degree in secondary education and history from Western Michigan University and a master’s in journalism and public affairs from the American University.

Jay Schneider, B2B Digital Commerce Evangelist, Leader & Consultant, B2B-Squared

Jay Schneider is founder and lead consultant for B2B-Squared, a B2B agency and consultancy that helps distributors and manufacturers leverage traditional success into digital leadership. Over the last 10 years working with agencies, software providers and, most recently, consultancies like B2X Partners, he has helped numerous B2B companies with road-mapping and digital platform selection (eCommerce, PIM, CMS, etc.)

Ed Kennedy, Product Marketing Manager, B2B Commerce, Adobe

Ed Kennedy leads B2B Commerce product marketing at Adobe. Ed has spent over 10 years in ecommerce consulting and software for some of the world’s largest consumer brands, industrial manufacturers, and wholesale distributors including ACCO Brands, Dot Foods, Xylem.

Chris Kostakis, CTO, Gorilla Group, A Wunderman Thompson Company

Chris Kostakis serves dual roles, as CTO of Gorilla Group, A Wunderman Thompson Company, and as Synthesis CTO, North America, for WPP. With 20 years of commerce and technology experience across industries and business models, Chris helps clients successfully translate their business vision into their technical ecosystem.

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