Like it or not, Amazon Business is a force to contend with in B2B ecommerce, with some analysts projecting its online sales will hit $20 billion next year. As it moved into B2B ecommerce, Amazon brought many of the convenience features it pioneered in online retailing, including free and fast shipping, website personalization and expansive product selections. That’s forcing all manufacturers, wholesalers and distributors to raise their ecommerce game. This webinar will provide insights into how and whether to sell on Amazon Business, how companies can improve their own business-facing web and mobile sites, why they need to integrate them with back-end business software, how companies must operate more integrated supply chains to have the right products customers want and the best practices required to compete in the increasingly competitive arena of B2B ecommerce.





Mark Brohan, Director B2B Ecommerce Research, B2BecNews

Mark Brohan is director of B2B research for Vertical Web Media and author of its upcoming research report, “The Manufacturing 300.” Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

Jeff McRitchie, VP of Ecommerce / Co-Founder, MyBinding.com

Jeff McRitchie is the VP of Ecommerce and co-founder of MyBinding.com.  Founded in 2003, MyBinding is a niche office products retailer based in Hillsboro Oregon specializing in binding and laminating equipment and supplies.  The company is known for its innovative marketing techniques and unique blend of B2B and B2C e-commerce.  Jeff manages a medium size global ecommerce team and is a frequent speaker on topics related to online retail, technology selection, SEO, marketing automation and selling on Amazon.


Asad Ahmed, Ecommerce Principal Sales Consultant, NetSuite

Asad Ahmed is a Principal Sales Consultant for Ecommerce at Oracle NetSuite. Located in New York City, Asad has spent more than 15 years with ecommerce and has been involved in over 1000 ecommerce implementations. With more than 5 years of experience at NetSuite, Asad has in-depth functional knowledge of how ecommerce can impact and needs to interact with other enterprise systems such as ERP, CRM, Order Management, Marketing, Analytics and BI. Prior to joining NetSuite, Asad was a Senior Sales Engineer at Thomas Publishing, a data, platform and technology company for the industrial marketplace.

More Webinars from the Sponsor

A Trillion-Dollar Opportunity: B2B Ecommerce Comes of Age

Ecommerce sites and marketplaces that cater to business buyers generated more than $1 trillion in sales in 2018 and that’s only one of the channels that contributes to online B2B sales of nearly $8 trillion a year. B2B ecommerce growth continues to skyrocket and the future promises even more. How can B2B buyers and sellers of all sizes identify and capitalize on opportunity in this complex and multichannel arena? Using key research from the newly published 2019 U.S. B2B Ecommerce Market Report, editors of B2BecNews will delve into the data, break down the market and present webinar attendees with to-the-point takeaways on what’s driving growth in B2B e-commerce, what the numbers really mean to business buyers and sellers, how leaders are gaining market share and how to approach technology investments to support your B2B ecommerce strategy.

Leveling the Playing Field for Small and Midsized Online Retailers

Many small business ecommerce entrepreneurs initially run their businesses with basic accounting software and spreadsheets. After a few years of growth they often find themselves wrangling a variety of applications for:

  • Inventory
  • Order Management
  • Customer History
  • Personnel
  • Supply Chain

They may know bigger companies manage all those tasks and more with a single ERP system, but often believe ERP is too complex and expensive.

Now, a new generation of intuitive cloud-based services allows them to get started without having to recruit costly experts and add only the features they need for future growth.

In this webinar, George Lawrie, VP and Principal Analyst of Forrester Research will explain what cloud-based systems mean for small and midsized businesses. Joining us will be Vice President of Supply Chain and Information Technology Erica Stevens of Dylan’s Candy Bar.

These experts will answer your questions live on-air and present how small and medium size businesses can use technology to level the playing field.

Secrets to Ecommerce Success for Wholesalers and Distributors

This webinar features key highlights from the Digital Commerce 360 B2B Distributor 300 report, which breaks down B2B ecommerce sales and growth trends among 300 U.S. distributors and wholesalers of varying sizes. Data in the report shows how ecommerce is advancing at different rates in each of six important product categories. And the case study highlights from the B2B Distributor 300 offer useful examples of how wholesalers and distributors in various industries are creating websites and mobile apps that let them serve their customers better—and winning new business as a result.

Register for the Replay!

Upcoming Webinar

Deliver the Perfect Order = Happy Shoppers

Fulfill every customer order – perfectly and profitably tailor fulfillment processes to meet the needs of customers

Upcoming Webinar

How to Choose the Right Ecommerce Platform

Ecommerce platforms don’t look like they used to. Merchants expect more and more.