The holiday season is make-or-break for many retailers, with many merchants preparing all year for the big Q4. This webinar will look at how merchants are applying the lessons learned in 2020 to prepare for the 2021 holiday season. We’ll look at strategies retailers are implementing ahead of the season including everything from essential shopping cart services to omnichannel shifts as shoppers return to stores.

With new tips and strategies from leading industry experts, data-rich insights, and a finger on the pulse of changing consumer behaviors, the guide has everything you need to plan for the holiday 2021 shopping season. We’ll cover everything from marketing to fulfillment.

As retailers look to capture as much of the holiday share that they can, we’ll hear from experts on how to enhance the buyer experience, accommodate growth and change that come with the season, and drive efficiency and reducing costs, all wile achieving compliance and reducing risk. With more complicated shopping behaviors come more complicated tax compliance situations that can frustrate both retailers and shoppers. Avalara will be on hand to answer your questions on how to keep tax compliance under control this holiday season.


Sponsored by:




James Risley, Research Analyst, Digital Commerce 360

James Risley is a research analyst at Digital Commerce 360, helping to gather data and identify trends in the world of e-commerce. He also covers web-only brands selling directly to consumers, along with other emerging retailers selling online. He also usually spends too much time researching products before making a purchase and has the worst lawn on his cul-de-sac. He previously covered the tech boom in Seattle and has a M.S. in Journalism from Northwestern University.

Caila Schwartz, Senior Manager, Consumer Insights and Strategy, Retail & Consumer Goods, Salesforce

Caila Schwartz is a senior manager, consumer strategy and insights, for retail and consumer goods. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014.

Jennifer Kijek, Director of eCommerce Alliances, Avalara

Jennifer Kijek is Avalara’s Director of eCommerce Alliances. She manages a team of alliance managers focused on sales go-to-market initiatives with eCommerce and billing platforms and digital agencies and systems integrators. Jennifer has more than 25 years of experience in product management and partnership/alliance roles spanning multiple verticals, including retail, hospitality, and media. Jennifer lives in Chicago.

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