Retail executives and vendors alike are discovering that shoppers are increasingly gravitating toward businesses with a purpose and even demanding accountability on issues like environmental impact. In response to the consumer cry and in an effort to lower fulfillment costs, retailers are investing in sustainability in a number of ways: pledging to reduce their carbon footprint, minimizing bulky packaging that limits how many boxes can fit in a truck, and other eco-friendly fulfillment practices like order batching delivery or incentivizing five-day shipping over speedier, expensive delivery during checkout. In this panel, merchants will share their experiences launching innovative initiatives on this front and discuss the resulting benefits of increased brand loyalty and cutting into costly fulfillment expenses.
Chelsea Mozen, Director of Impact and Sustainability, Etsy
As Director of Impact and Sustainability at Etsy, Chelsea works to build long-term business resilience by reducing the company’s carbon footprint and overall impact on the planet. Under Chelsea’s leadership, Etsy committed to reaching Net Zero carbon emissions by 2030 and became the first major online shopping destination to offset 100% of emissions from shipping. She is also responsible for powering Etsy’s operations with 100% renewable electricity. Chelsea holds an MBA in Sustainability from Bard College and an MA in Economics from the New School for Social Research.
Daniela Perlmutter, SVP Marketing, Bringg
Daniela is the senior vice president of Marketing at Bringg, the leading cloud platform for last mile delivery and fulfillment. She has 15+ years of experience leading global marketing for multibillion dollar Tech companies and SaaS start-ups. She joined Bringg after leading the go-to-market strategy and marketing for B2B companies across Cybersecurity, Telecom, and IoT. Daniela is a mentor at the Intel Ignite accelerator program for startups, a graduate of a joint program with Wharton Business School, and holds an MBA and BA from Tel Aviv University.
Jessica Young, Associate Director of Research, Digital Commerce 360
Jessica Young is the associate director of research at Digital Commerce 360, where she oversees data collection methodology and the mining of data to identify trends in the ecommerce industry. She spearheads research efforts for six databases that span thousands of global online retail sites and leads retailer outreach. As a business reporter, she also covers the release of U.S. Department of Commerce retail figures and writes in-depth strategy articles on a variety of topics—including holiday shopping and personalization—for the news website and magazine. Jessica has a Bachelor and Master of Science from the Medill School of Journalism at Northwestern University.
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