The B2BecNews research and editorial staff will share highlights from its annual B2B Buyer Surveys via an interview-style format with consumer insights analyst, Lauren Freedman. From the number of B2B ecommerce sites surveyed to the people involved in the buying decision, we will explore what’s important to buyers in the B2B online purchasing experience. Webinar attendees will gain perspective about the importance of purchasing online, from onboarding to transaction, and the frustrations B2B buyers have regarding checkout, among other key topics.

The webinar will also feature a leading payments industry expert Karen Webster, CEO Market Platform Dynamics and Founder of PYMNTS.com, who will discuss the latest trends in B2B payments, including growth in the number of payment options for international as well as domestic ecommerce, how to make multiple B2B payments more “buyer-friendly,” and the importance of using artificial intelligence and multiple data sources to quickly determine an online buyer’s creditworthiness and risk level. 

Webinar Presenters

Paul Demery, Editor, B2BecNews

Paul Demery is editor of B2BecNews, a Digital Commerce 360 publication. Prior to B2BecNews, he served as editor-in-chief/associate publisher of Electronic Commerce World magazine, which covered business-to-business applications of Internet technology by various types of industries. In earlier work, he covered various industries for other business magazines and newspapers.

Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

Karen Webster, CEO Market Platform Dynamics, Founder of PYMNTS.com

Entrepreneur, advisor and board member for companies operating in the payments/commerce, mobile, software platform, technology and digital media industries. Platform innovation and monetization is a key focus, particularly in the commerce sector. Founder of PYMNTS.com, the industry’s leading B2B marketing platform. Recognized industry thought leader and frequent industry speaker, ranked among the top 10 money and finance writers on LinkedIn and among the top 50 retail industry influencers ranked by Vend University. Author of numerous published articles and whitepapers on payments, mobile, social strategy, product design, pricing/incentives, and customer acquisition, retention and loyalty.

Brandon Spear, President, MSTS

Brandon is a pioneering C-level executive with a strong track record of leading entrepreneurial startup companies, in the SaaS and Internet space, and navigating them through the early survival years until they become scalable businesses. Brandon leads MSTS  with expertise in managing large, diverse global teams. His strength is discerning and focusing on the most important challenges facing an organization at a particular point in time and unifying all stakeholders behind accomplishing a set of specific goals. Brandon has a unique ability to connect across all levels of an organization, motivate staff with diverse skill sets, while ensuring a common alignment and results.


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