Time-savings has always been top-of-mind for shoppers. Retailers are keen to capture the attention of their customers to foster discovery and drive conversion. Digital Commerce 360 will kick off the chat with highlights from their 2021 Conversion survey. Hear from our panel of experts on what drove conversion over the holidays and where they are investing for growth. A discussion of the evolving customer experience in a world of information overload reveals the critical role of personalization and relevancy leveraging AI to bridge the gap.

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Ranjan Roy, VP of Strategy, Adore Me

Ranjan Roy is the VP of Strategy at Adore Me, helping drive the DTC womenswear brand’s expansion into new categories, satellite brands, and sustainability initiatives. Before Adore Me, he spent time in a variety of media and technology roles, running a content personalization startup and working as a Director at the Financial Times. Ranjan earned his MBA at INSEAD, and is incredibly thankful to work at the intersection of retail + media + technology at a transformative time like this.

Krista Mathews, Chief Customer Officer, Overstock.com

Krista Mathews is Overstock.com Retail’s Chief Customer Officer, responsible for all customer-facing aspects of the retail experience from inspiration to post-delivery needs. Mathews oversees the company’s Customer Care, Consumer Insights, Brand Strategy, Club O loyalty program, and CRM teams, as well as any other customer-facing technology, strategy, product, or experiences. Mathews joined Overstock in 2017 as a category director and proceeded to be named vice president of private label and partner management in 2018. In this role, she increased focus and storytelling for Overstock’s exclusive private label brands and established the company’s new partner Management team to drive strategic planning between top partners and analytics. Prior to joining Overstock, Mathews spent nine years at Target, holding various leadership positions in merchandising. Mathews graduated from the University of Michigan where she received bachelor’s degrees in English and Classical Archaeology.

Scott Perry, Executive Vice President Digital Marketing, Jerome's Furniture

For over 25 years Scott Perry has been involved in marketing using E-commerce since the infancy of the Internet in 1995. His business has been mostly centered around furniture but his skills and deep experience are applicable to any retail or technology business. His first business venture was in 1995 when he founded OfficeFurniture.com and FurnitureOnline.com, after a period of hyper growth they were acquired by a national retailer. Soon thereafter he founded another online business that was ranked #46 in the prestigious INC 500 in 2006 which he also sold later in 2013. In the past he has had P&L responsibility for over 110 million in e-commerce sales for Bob’s Discount furniture with total revenues over 1.6 billion. Currently he has the same responsibility for Jerome’s Furniture a Southern California regional leader since 1954 with 24 locations.

Tal Peleg, Global Director, Sales Engineering, Unbxd

Tal Leads global sales engineering for unbxd. He is execution-focused, results-driven, and has lead multiple companies to successful growth and exits. Tal has brought in extensive experience bringing products to market, opening new channels, growing and operating technical sales for software companies. Tal has particular expertise in online monetization, AI, big data, and search. His technical background paired with his business background and strategy experience allows him to manage technology sales in a unique and holistic way, finding the optimal way to create durable value, while also creating an aggressive market position.

Lauren Freedman, Senior Consumer insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

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