B2B TECHNOLOGY GAME PLAN Webinar Series – Part 1


According to Digital Commerce 360’s October 2021 Distributor report,  over 40% of distributors indicated interest in re-platforming in 2022.

These days, the ecommerce platform is the critical central hub connecting all the backend and front-end applications needed for achieving success in long term digital commerce. The pandemic accelerated the pace of B2B ecommerce—and the demand for a better, faster, and easier user experience from digital business buyers.

But selecting the right ecommerce platform the first time or re-platforming is more than just making a choice of new technology. It’s a strategic process that must meet the ecommerce needs of diverse players both inside and outside the enterprise.

B2B practitioners from companies of all sizes must get ecommerce platform deployment right each time. And this new webinar, chock full of best practices and know-how from some of the most knowledgeable minds in digital commerce technology, will help attendees do just that.


Agenda for Free Ecommerce Platform Webinar


  • Present market research on why B2B ecommerce is at a tipping point like never before
  • Provide high-level, yet actionable information about how to go about re-platforming with user case studies to help you understand if now is the time or not.
  • A live Q&A with 2-3 B2B panelists who have started or re-platformed recently to help understand how they knew the time was now.


Presented in collaboration with:


This is a 3-part series and the next two events will be held on the following dates. You can choose to attend one or all events.

SESSION 2: The Distributors’ Technology Stack

  • DATE: January 27, 2022

SESSION 3: The Manufacturers’ Technology Stack

  • DATE: March 3, 2022


Sponsored by:



Jenn Grabenstetter, Vice President of Digital Growth & Experience, Sealed Air

Jenn Grabenstetter is the Vice President of Digital Growth & Experience Sealed Air, a global packaging technology company devoted to science of protecting food, consumer products, and industrial goods throughout the global supply chain journey. The rapid rise of e-commerce shopping and the global COVID-19 pandemic has rewritten the rules of consumer retail and created a new formula for evaluating the environmental impact of what we buy.  Jenn is driven by the challenge of defining and sharing the powerful role that intelligent, sustainable packaging can play in shaping these new realities, and building integrated digital experiences that connect customers to the right packaging solutions to help grow their business, and connect consumers more deeply with the brands they trust. Before joining Sealed Air in 2015, Jenn was the Head of Global Communications for CEB (now Gartner). She is also a nationally published journalist whose work has appeared in publications including Variety, Time Out, and mental_floss.  Jenn lives in Charlotte, NC, where she is an active performer on the local theatre scene and serves on the board of directors for Girls Rock Charlotte and Theatre Charlotte.

Mark Brohan, Vice President, B2B and Market Research Development Digital Commerce 360

Mark Brohan is the Vice President, B2B and Market Research Development Digital Commerce 360 covering B2B ecommerce trends. Prior to his current role, Mark was vice president of research for Digital Commerce 360 and editor of Internet Retailer’s Top 500 Guide, Top500Guide.com and related research publications. Mark’s previous experience includes leading new print and web product business development for Faulkner & Gray were web publisher and editorial director for DM Review magazine and its two websites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer. Mark earned a bachelor’s degree in secondary education and history from Western Michigan University and a master’s in journalism and public affairs from the American University.

Jay Schneider, B2B Digital Commerce Evangelist, Leader & Consultant, B2B-Squared

Jay Schneider is founder and lead consultant for B2B-Squared, a B2B agency and consultancy that helps distributors and manufacturers leverage traditional success into digital leadership. Over the last 10 years working with agencies, software providers and, most recently, consultancies like B2X Partners, he has helped numerous B2B companies with road-mapping and digital platform selection (eCommerce, PIM, CMS, etc.)

Nate Stohrer, Principal Consultant, Vertex

Nate Stohrer is a Principal with Vertex Consulting’s Retail Practice. He has worked on all version of O Series between 6.0 and 9.0 installed in both IaaS and PaaS environments as well as on premises datacenters. Additionally, he has completed implementations for retailers on the Vertex Cloud application. In his experience, he has connected O Series and Vertex Cloud to a variety of different Point-of-Sale and E-Commerce Platforms utilizing Vertex-offered Connectors and custom built integrations. Prior to joining VC, he was most recently the application owner of pricing, payment, and promotion applications at an international retailer based in Columbus, Ohio and brings 7+ years of Retail industry experience to the VC team.

Ed Kennedy, Product Marketing Manager, B2B Commerce, Adobe

Ed Kennedy leads B2B Commerce product marketing at Adobe. Ed has spent over 10 years in ecommerce consulting and software for some of the world’s largest consumer brands, industrial manufacturers, and wholesale distributors including ACCO Brands, Dot Foods, Xylem.

Register for the Replay