B2B marketplaces are worth $3.7 trillion globally and are emerging as a key growth driver in B2B ecommerce. On this webinar, Digital Commerce 360 B2B will present exclusive research and analysis on the current size of the U.S. and global B2B marketplace market, where marketplace growth drivers are headed and the challenges and opportunities for marketplace buyers and sellers of all size.

Next attendees will see, hear—and participate—in a lively panel discussion featuring a prominent marketplace analyst, a B2B ecommerce technology subject matter expert and a marketplace buyer/seller whose been through the wars and knows what it takes to generate successful results and ROI on marketplace or many.

This webinar is action packed with best practices, key strategies and lessons learned from B2B marketplace buyers and sessions.

Top 3 things attendees will learn:

  • How to size up the B2B marketplace market, what’s driving growth and who are the winners and losers so far.
  • How to choose the marketplace or marketplaces right for you
  • What works—and what doesn’t—in building a winning strategy for marketplace business success.


Mark Brohan, Vice President, B2B and Market Research Development, Digital Commerce 360

Mark Brohan is director of B2B research for Vertical Web Media and author of many upcoming research reports that center around the B2B industry. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

Asad Ahmed, Ecommerce Principal Sales Consultant, NetSuite

Asad Ahmed is a Principal Sales Consultant for Ecommerce at Oracle NetSuite. Located in New York City, Asad has spent more than 15 years with ecommerce and has been involved in over 1000 ecommerce implementations. With more than 5 years of experience at NetSuite, Asad has in-depth functional knowledge of how ecommerce can impact and needs to interact with other enterprise systems such as ERP, CRM, Order Management, Marketing, Analytics and BI. Prior to joining NetSuite, Asad was a Senior Sales Engineer at Thomas Publishing, a data, platform and technology company for the industrial marketplace.

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