In February, retailers told Digital Commerce 360 that cost-effective marketing, hiring talent and increasing KPIs were their top three obstacles in 2020. Retailers also cited they wanted to make investments in email marketing and personalization to boost their conversion rates.

But a lot has changed in a few months. Shopper behavior has been forever altered and retailers are faced with new challenges as they look to optimize investments during these dynamic times. Ecommerce has a heightened role to play.

This roundtable webinar will discuss shifting priorities, innovations and how retailers and brands can leverage technology to tackle these new realities. More than ever, brands will be expected to help shoppers find the products and content they need via personalized user experiences.

Lauren Freedman, Senior Consumer Insights Analyst at Digital Commerce 360 will facilitate a virtual roundtable discussion with Sitecore, who will share how their customers are responding, what must be prioritized and how to execute and deliver revenue in this new normal.


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Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

Wanda Cadigan, GVP, Strategic Growth, Sitecore

She is the global business lead for Sitecore’s growth portfolio of new products and offerings, including the Content Hub, Commerce and Cloud business. Leading a global interdisciplinary team, she helps customers achieve digital transformation by leveraging Sitecore’s end-to-end content management, always-on personalization, and connections that drive commerce.

Katie Evans, Editor, Digital Commerce 360

Katie Evans is chief technology editor at Digital Commerce 360, where she leads tech-related coverage, strategy, writing and reporting for the Digital Commerce 360 website, magazine and reports, including the Leading Vendors to the Top 1000 and the Guide to Ecommerce Platforms. She also researches and writes custom content for Digital Commerce 360 clients. Katie is a frequent speaker and moderator at industry events, including the Internet Retailer Conference & Exhibition, Shoptalk and Money 20/20. Katie holds a B.A. in journalism from Bradley University and is a Fulbright Journalism Scholar, completing studies at the University of Ljubljana and University of Maribor in Slovenia.

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