Are you (and your B2B customers) frustrated by the difficulty of using your current eCommerce system? Or are you earlier in your eCommerce journey, taking initial steps towards offering the more efficient self-serve online channel that many B2B customers prefer and expect?
Join us to hear a guest speaker from Forrester share insights about four businesses that were in your shoes and decided Salesforce B2B Commerce was their best move. In this webinar you’ll learn what Forrester Consulting heard in conversations with organizations that implemented Salesforce B2B Commerce. You’ll get insights on:
- The challenges that prompted those businesses to replace or add eCommerce capabilities.
- How those organizations leveraged Salesforce B2B Commerce to increase revenue, get to market faster, cut order processing costs, and deliver a better customer experience.
You’ll also get a detailed walkthrough of a framework you can use to evaluate the potential financial impact of Salesforce B2B Commerce on your own organization. The full framework is available in The Total Economic Impact™ Of Salesforce B2B Commerce, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Salesforce.
Mark Brohan, Director of B2B Ecommerce, B2BecNews
Mark Brohan is director of B2B research for Vertical Web Media and author of its upcoming research report, “The Manufacturing 300.” Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.
Mary Anne North, Consultant, Total Economic Impact, Forrester Consulting
Mary Anne North is a consultant with Forrester’s Total Economic Impact (TEI) consulting practice. The TEI methodology focuses on measuring and communicating the economic value of IT investments. It provides an ROI business case based on the costs, benefits, flexibility, and risk of investments.
As a TEI consultant Mary Anne leverages her operating, finance, and consulting experience working in and with companies ranging from start-ups to multi-billion dollar global enterprises. In operating roles leading marketing, product management, and customer success for technology-based companies, she collaborated on corporate strategy and new initiatives, established metrics, and evaluated information technology investments. As a banker, investment banker, and venture capitalist she assessed potential investments and their likely ROI.
Mary Anne holds a BA from Stanford and an MBA from Harvard.
Andy Peebler, Vice President of B2B Commerce, Salesforce
Andy is the Vice President, Strategy for B2B Commerce at Salesforce. Salesforce B2B Commerce, formerly CloudCraze, delivers robust B2B commerce functionality to help companies generate online revenue fast, easily scale for growth, and stay 100% connected with your customers. Prior to CloudCraze, Andy spent 15 years in various leadership positions at digital agencies and SIs. He led GTM for Digital Platforms at Accenture in North America, and helped found and build Acquity Group, once a Top 5 standalone digital agency in the US. Having started his career as a developer and played a wide variety of roles on eCommerce and digital marketing platform implementations over the past 20 years, Andy has a broad perspective on how to drive value from eCommerce and digital marketing programs.
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