As consumer needs and buying patterns change during the coronavirus pandemic, retailers need to adapt to these shifting priorities—while also ensuring their own resiliency. With more consumers shopping online than ever before, retailers have the opportunity to update and invest in new technology and add features to aid shoppers on their path to purchase.
But the consumers’ path begins before they even land on a retailers’ ecommerce site and purchasing trends are in constant flux. How can retailers track a shopper’s journey, drive traffic to their ecommerce sites and then maintain that traffic and growth? Understanding their customer data can hold the key to it all.
This webinar will also have a special interview with Chris Lindland, Founder & CEO of Betabrand.com, about what effects the apparel industry has seen since the start of this pandemic.
This webinar will cover:
- Shifting consumer behaviors in the wake of the coronavirus pandemic
- How to capitalize on these changing behaviors while also being sensitive to their constrained wallets during this time
- How to maintain business as usual while the market is anything but
- Data-driven systems that can help retailers better understand their customers and their purchase behaviors
Chris Lindland, Founder & CEO of Betabrand.com
Matthew Wasley, Product Marketing Manager, Adobe
Matthew Wasley is a Product Marketing Manager at Adobe, focusing his time on data-oriented solutions and technology which help bridge the customer experience gap between online and offline interactions. His experience ranges from sales roles at startups to global communications at enterprise companies and non-profit board service. He studied business at Temple University in Philadelphia, PA, serving on the chapter board of the American Marketing Association.
Stephanie Crets, Research Analyst, Digital Commerce 360
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