Part Three of the Shopper-First Retailing Webinar Series
Transactional shopper relationships don’t cut it anymore. Leading brands lead with meaning — through values, personalization, loyalty, and service. In this webinar, Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, and Jason Goldberg, SVP Commerce and Content at Publicis.Sapient, will share the stories behind these statistics:
- 64% of shoppers say they feel retailers don’t truly know them. Personalization is one of the most effective tools to fix this and drive revenue in the meantime: 6% of ecommerce visits include a product recommendation click, but that 6% of visits drive an outsized 37% of revenue.
- Values and loyalty connect to consumers. Shoppers want experiences and products that connect to them as people, not just transactions — and they want to be rewarded for their loyalty. In fact, 66% of shoppers are more likely to purchase if a retailer/brand has a loyalty program.
- 45% of shoppers are more likely to buy if the retailer/brand gives a charitable donation with their purchase. In a thorough mystery shopping study of 70 stores, nine of the ten top performers had above-average scores in creating an emotional connection.
Is your brand crafting shopper relationships or forgettable transactions? Hear from experts Tiffani and Jason as you craft your own path toward shopper-first engagement strategies.
Check out the other webinars in this series…
Part One: The Cure for Agoraphobia: Fast and Fresh Retail
Part Two: Consumers Are Telling You Where and How They Want to Buy: Are You Listening?
Zak Stambor, Editor Online Marketing, Internet Retailer
Tiffani Bova, Global Customer Growth & Innovation Evangelist, Salesforce
Jason Goldberg, Chief Commerce Strategy Officer, Publicis.Sapient
Jason “Retailgeek” Goldberg leads the Commerce Practice at Publicis.Sapient. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1995. In the subsequent 20 years, he has served as a principal customer experience architect for top retailers including Best Buy, Target, and Walmart. With a focus on e-commerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Retailer Top 500 and has been responsible for billions of dollars in on-line revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject matter experts on the web. He is a member of the board of directors of shop.org (the digital retail arm of the National Retail Federation). Jason has served as an expert witness in Federal Court on e-commerce, a guest lecturer on retail and e-commerce at the Kellogg School of Management for Northwestern University, hosts iTunes top e-commerce podcast called “The Jason & Scot Show”, and was voted one of retail’s top global influencers by Vend. He’s a Forbes contributor, RetailwireBrainstrust, and Path to Purchase Institute faculty. In 2017, he was inducted into the National Retail Federation “The List” of people shaping the future of retail.
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