About

Part Three of the Shopper-First Retailing Webinar Series

Transactional shopper relationships don’t cut it anymore. Leading brands lead with meaning — through values, personalization, loyalty, and service. In this webinar, Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, and Jason Goldberg, SVP Commerce and Content at Publicis.Sapient, will share the stories behind these statistics:

  • 64% of shoppers say they feel retailers don’t truly know them. Personalization is one of the most effective tools to fix this and drive revenue in the meantime: 6% of ecommerce visits include a product recommendation click, but that 6% of visits drive an outsized 37% of revenue.
  • Values and loyalty connect to consumers. Shoppers want experiences and products that connect to them as people, not just transactions — and they want to be rewarded for their loyalty. In fact, 66% of shoppers are more likely to purchase if a retailer/brand has a loyalty program.
  • 45% of shoppers are more likely to buy if the retailer/brand gives a charitable donation with their purchase. In a thorough mystery shopping study of 70 stores, nine of the ten top performers had above-average scores in creating an emotional connection.

Is your brand crafting shopper relationships or forgettable transactions? Hear from experts Tiffani and Jason as you craft your own path toward shopper-first engagement strategies.

 

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Check out the other webinars in this series…

Part OneThe Cure for Agoraphobia: Fast and Fresh Retail
(Aired 10/23/2018)

Part TwoConsumers Are Telling You Where and How They Want to Buy: Are You Listening?
(Aired 11/13/2018)

SPEAKERS

Zak Stambor, Editor Online Marketing, Internet Retailer

Tiffani Bova, Global Customer Growth & Innovation Evangelist, Salesforce

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and Wall Street Journal bestselling author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (Portfolio). Tiffani has appeared on MSNBC and Yahoo Finance and is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio – SiriusXM and Huffington Post in addition to a variety of industry-leading podcasts. She is a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, and she was recently recognized as one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Influencer, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council.

Jason Goldberg, Chief Commerce Strategy Officer, Publicis.Sapient

Jason “Retailgeek” Goldberg leads the Commerce Practice at Publicis.Sapient. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1995. In the subsequent 20 years, he has served as a principal customer experience architect for top retailers including Best Buy, Target, and Walmart. With a focus on e-commerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Retailer Top 500 and has been responsible for billions of dollars in on-line revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject matter experts on the web.  He is a member of the board of directors of shop.org (the digital retail arm of the National Retail Federation). Jason has served as an expert witness in Federal Court on e-commerce, a guest lecturer on retail and e-commerce at the Kellogg School of Management for Northwestern University, hosts iTunes top e-commerce podcast called “The Jason & Scot Show”, and was voted one of retail’s top global influencers by Vend. He’s a Forbes contributor, RetailwireBrainstrust, and Path to Purchase Institute faculty. In 2017, he was inducted into the National Retail Federation “The List” of people shaping the future of retail.

More Webinars from the Sponsor

How B2B Embraces its Omnichannel Commerce Future

Join this webinar to gain a first look at “B2B Embraces Its Omnichannel Commerce Future,” a June 2018 CloudCraze-commissioned study conducted by Forrester Consulting that surveyed 315 eCommerce and sales strategy decision makers on their approach to omnichannel B2B commerce.

Hear the latest trends for meeting buyers’ digital demands and learn the top five things you can do today to leverage online selling to drive growth.

The Cure for Agoraphobia: Fast and Fresh Retail

Leading brands and retailers are winning with unique experiences and products that shoppers can’t get anywhere else.  It’s time for brands and retailers to embrace fast retail — and that means faster, fresher shopper journeys on every channel, from mobile payments to customizable products.

Become an expert in the latest shopper preference data from a 6,000-consumer survey and the digital shopping behavior of 500 million shoppers.

Register Now!

 

Consumers Are Telling You Where and How They Want to Buy: Are You Listening?

Find out firsthand how the Kendo team is creating lasting shopper relationships, from customization and cross-brand collaborations to 1-1 product recommendations and emails. This webinar will also bring you up to speed on Salesforce and Publicis.Sapient’s latest consumer research, based on a global survey of 6,000 consumers and shopping activity data across 500 million ecommerce site visits.

Register Now!

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