By 2025, 80% of B2B sales interactions are expected to occur through digital channels. Is your business ready? In this session with Accenture and Adobe, we’ll discuss strategies for developing custom B2B portals that can be used by different types of B2B buyer personas. Attendees will be given tips on how to transform B2B sales teams. This session is targeted to B2B customers in the manufacturing, automotive, aviation, agriculture, CPG and CMT industries.
Shannon Hane, Senior Manager, Commerce Product Marketing, Adobe
Peter Venter, Deal Execution Senior Manager, Accenture
Don Davis, Editor at Large, Digital Commerce 360
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