56% of B2B buyers will pay more for a better online experience, yet over half of B2B businesses are not focused on growing revenue through digital channels. There’s a huge opportunity for B2B manufacturers and distributors to differentiate and drive higher sales by upgrading their eCommerce experiences.

Site search and effective product discovery are among the most critical areas for delivering a great online experience. In this webinar you will:

  • Gain insights into the evolving B2B buyer, based on findings from The State of Commerce Experience study
  • Learn about the critical nature of product discovery
  • Hear from HD Supply about how they increased revenue from search by 16%
  • Discover industry benchmark data for how B2B businesses are responding to Covid

Sponsored by:

bloomreach_logo_black Deloitte_logo



Brooke Logan, Manager, Product Management at HD Supply

Brooke is an eCommerce leader experienced in managing cross functional teams and conducting critical analysis. She possesses a wide range of knowledge in exploring emerging technologies, assessing the business impact, creating strategic plans and presenting the customer with a compelling experience. Brooke is very well experienced in both B2B and B2C eCommerce.

Paul do Forno, Managing Director - Commerce & Content Practice at Deloitte Digital

Paul is a Managing Director at Deloitte Digital a leader in the Commerce and Content Practice. He brings more than 25 years of experience in strategy, digital experience, consulting, technology, and digital.

In the past, Paul has led some of the world’s largest digital platform programs with some of the biggest brands. His work showcases his passion for leading and creating solutions that blend creative, experience, technology, and business operations for omni-channel clients. 

Paul is a thought leader in digital and e-commerce and is a frequent speaker at e-commerce events such as NRF, Shop.org, and eTail. He has been featured as a digital subject matter expert on Forbes, Digiday, and Internet Retailer. He has worked closely with the research analysts and holds several executive advisory board positions with top digital platform vendors.

Brain Walker, Chief Strategy Officer at Bloomreach

Brian is veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace – from practitioner to analyst to consultant to vendor – giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth. 

Brian has held many roles across the digital experience and eCommerce market, including as Managing Director, Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, leading the commerce technology research at Forrester Research, and time at Amazon, Expedia, and Otto Group prior to that.

James Risley, Research Analyst, Digital Commerce 360

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