Covid-19 has totally changed the retail landscape in 2020, disrupting business as usual and adding new processes to the retail experience. As retailers adjust to this new reality, customer communication is more important than ever, and many are finding that a familiar technology, SMS, is a critical part of their strategy.
Join us as we explore the many creative ways retailers, technology providers, and point of sale solutions are using SMS to create contactless experiences that help customers feel safe and keep them coming back.
What You’ll Learn:
- How SMS can improve contactless experiences like paperless receipts, curbside pickup, and store waiting lines
- What to consider when deciding which phone number to use for notifications
- How to navigate SMS opt-in requirements and logistics
Jessica Young, Senior Research Analyst, Digital Commerce 360
Jessica Young is the senior research analyst and business reporter at Digital Commerce 360, where she oversees data collection methodology and the mining of data to identify trends in the ecommerce industry. She also covers the release of U.S. Department of Commerce retail figures and writes in-depth strategy articles on a variety of topics–including holiday shopping and personalization–for the news website and magazine. Jessica has a Bachelor and Master of Science from the Medill School of Journalism at Northwestern University.
Daniel Binder, Partner at Columbus Consulting and former President of DFS, division of LVMH
Daniel Binder is a Partner at Columbus Consulting International, focused on Digital Transformation, Merchandising and Supply Chain. Daniel has over 35 years of global retail experience was most recently President of DFS based in Hong Kong, a Travel Retail company and division of LVMH, operating across 16 countries forging partnerships with the world’s most demanded Brands supporting high spending travellers complex customer journey and digital footprint. In addition to his leadership over global Retail Merchandising, Planning, and Supply Chain, Daniel led DFS’S Digital Transformation and transition into Travel Retail’s definition of eCommerce, Omni Channel, digitisation of its customers journeys and travel partner relationships, coined Reimagining Travel Retail (RTR) by opening its first fully digitised store in Venice Italy, launching the firm’s first website and e-commerce initiative, being the first travel retailer to commercialise a relationship with WECHAT and the integration of their Mini Apps, launched payment systems globally with Allipay and Wechat, automated and created a European on line De Tax System, and digitised Travel partnerships.
Trevor Rubel, President and Chief Operating Officer, Authvia
Rubel brings an unrivaled view of the payments/software ecosystem to Authvia, including hands-on experience launching and scaling new products in the payments space. In addition to his President/COO role at Authvia, and former co-CEO at Merchant e-Solutions, Rubel spent over 10 years as a senior executive at Bank of America Merchant Services and First Data. Rubel’s experience also includes driving innovation, product, operations, and corporate development at emerging technology companies, including Intelligent Results, Personify, and CareCap. His track record includes growing early stage startups through acquisition, as well as bringing enterprise-level products to market.
Dan Moore, CEO, Vaporware
Dan is the CEO of Vaporware, a custom software development firm. Due to COVID they founded Awaiting, a virtual waitlist for retailers during COVID. Using Bandwidth, they created an app-less waiting experience for customers.
Nicole Culver, Senior Product Marketing Manager, Messaging, Bandwidth
Nicole is focused on the SaaS segment at Bandwidth. With almost a decade of marketing experience in industries ranging from publishing to cybersecurity, Nicole has found her true passion in product marketing for advanced technology solutions. Having been part of SaaS companies at all stages, from pre-funding through raising VC capital and a successful major acquisition, Nicole is extremely familiar with the unique challenges faced by high-growth organizations. At Bandwidth, Nicole champions our SaaS APIs and is always looking for new ways to improve communications.
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