Most businesses know that personalizing digital experiences is important. However, by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. Personalization isn’t easy, and many businesses employ generic and labor-intensive rules that don’t deliver the experiences buyers expect.
In this webinar, Ciro Greco, Director of Artificial Intelligence at Coveo, and Ali Hanyaloglu, Sr. Director of Product Marketing, will talk about the challenges companies are facing with personalization today, and explore ways that they can be successful in not only overcoming these challenges, but winning against their competitors.
Delivering on your customers’ expectations for effortless and personalized buying experiences is a complex endeavour – join the webinar as our speakers explain why and cover:
- Why personalization is so hard to get right
- Why we should think of a more meaningful way of conceiving personalization at scale
- Real examples of what actually works
Ali Hanyaloglu, Sr. Director, Product Marketing, Coveo
Ciro Greco, Director, Artificial Intelligence, Coveo
Jessica Young, Senior Research Analyst & Business Reporter, Digital Commerce 360
More Webinars from the Sponsor
The Future of Cookie Control, Consumers & Commerce
As stricter data privacy laws are implemented across channels in 2021, the problem will shift from too much data to not enough usable data.
The Cyber 5 Recap: Everything you need to Know!
This webinar will dive into ecommerce sales and growth estimates, website traffic data, and how online retailers big and small performed.